“Hayama Aromance” is a new brand of Hayama origin born in 2022.
Starting with the main store in Hayama Marina, Jiyugaoka store and Yokohama SOGO store also opened.
The concept is “a marriage of Southern France and Hayama” and “fragrance with a story. The brand proposes a wonderful lifestyle with fragrance.
It was created inspired by the Mimosa Festival in Nice.
The landscape with the marina in the Hayama area certainly looks like a harbor on the Cote d'Azur.
Both a wonderful fragrance and a story full of dreams lead to an elegant and comfortable time.
I‘m pleased to cooperate in the promotion of this dream-filled brand, in order to add the element of “art,” which is indispensable for the development of the brand in the South of France.
I’m working on postcards (for gifts for the clients) and DM artwork, and also exhibiting small oil oil-paintings at its 3 stores (Hayama, Jiyugaoka and Yokohama Sogo)
Fragrances are often linked to the creation of paintings, and there are many synergistic effects.
For long, I’ve been painting the South of France as one of my main motifs,
And also I had chances to collaborate with French perfumes and fragrance is close to my heart in my work.
I’m a native of Kamakura, where the sea is very close to my daily life.
Thanks to such elements, maybe I can do a lot with the concept of the brand.
The campaign will run until March 31, 2025, the season of mimosa.
Please come to experience the fragrance and marriage of Hayama and Southern France. ☺️
« Hayama Aromance » https://hayama-aromance.jp/
About this campaign, please refer to this page
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You can find a more detailed description and photos of the shop on my photo blog.
